Taking Your Shot; The Ultimate Photographer's Career Guide
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DESCRIPTION:
Visual imagery plays an ever-greater role in all aspects of communication, social media, and product/service marketing. Yet people interested in photography face the difficult challenge of identifying photo specialties that are right for them among the many segments of this varied profession, as well as discerning where and how proper training can be acquired.
Taking Your Shot — The Ultimate Photographer’s Career Guide, offers vital insight students need to set their learning paths and make a good start in this highly competitive field. It is not a how-to book on the technical aspects of cameras and picture-taking (though it does contain certain technical references). Rather, it’s a practical career guide that discusses how to obtain solid academic and artistic preparation; offers an insider’s view on entering the profession; and lays out realistic steps for establishing a photo business and maintaining a durable career.
TABLE OF CONTENTS:
FORWARD
CHAPTER 1 Basic Career Advice
Do you want to make photography your career?
How to Choose a Career Path
How do I know if I should be a photographer?
CHAPTER 2 Photography Careers
How do I pick what type of photographer I should be?
A Day in the Life of a Professional Photographer
What kind of competition will I face?
CHAPTER 3 Do you have the aptitude and personality to be
a professional photographer?
The Creative Verses the Technical Mind
Grammar and Writing Skills
Mental Demands
Emotional and Personality Demands
Physical Demands
Demands on Your Family
Determining Your Personality and Aptitude
Common Difficulties
CHAPTER 4 Education & Training
The Value of Education and Training
Who should get training?
So how do you learn?
How to Find a College That Offers a Photography Program
What kinds of degrees are offered at colleges?
How to Pick a School that is Best for You
What photography classes should I take in college?
What classes should I take in college besides photography?
What if I already have a degree?
Find Your Own Path
CHAPTER 5 How to Be a Successful Photo Student
How to Approach Your Photography Education
How to Approach Learning in the Classroom
Steps to Success
Tips for Being a Good Photo Student (in Particular)
Options When You Do Not Like Your Instructor
What to Do When You are Struggling in Class
What should you do when you do not enjoy the majority of your classes?
Spotting a Great Teacher
Learning and Working in Photography with Disabilities
CHAPTER 6 Gender, Race, and Other Sensitive Topics
The Battle of the Sexes
Racial Diversity in the Industry
Take Advantage of Your Assets
Sensitive Situations
Safety and Security
CHAPTER 7 Who employs photographers and how much
money can I make?
Who employs photographers and how much money can I make?
How do I make money, and what rate should I charge?
CHAPTER 8 How do I price my work?
Making a profit
Types of Fees
Pricing Outdoor & Fine Art Photography
Selling Books
CHAPTER 9 What are the monetary demands? How much money is needed to complete school and have a successful business career?
Basic equipment demands; what should I buy first?
Cameras and Lenses
Tripods
Computers
Paying for Software
After I have the basic gear, what do I buy next?
Photo Printers
Equipment Upgrades
Lighting Equipment
Business Software
What else do I need to spend money on besides equipment?
Office/Studio Expense
Insurance
Travel Expenses
Miscellaneous
How does anyone afford this?
CHAPTER 10 Transitioning From Student to Professional
Shooting Jobs for Friends and Family
Interning & Assisting
Representing Yourself in a Professional Manner
Building Relationships & Producing Quality Work
Learning Takes Time
CHAPTER 11 Do you have the ability to be a professional
photographer?
Is my work any good?
Critiquing & Grading Student Work
Enlisting Public Opinion Outside of School
CHAPTER 12 Sustaining a Career in Photography
Preventing Boredom
Update Your Portfolio
Creating a Style
Telling Stories
Creating Fine Art
Back to Education
Is it worth it?
APPENDIX 1Aptitude Questionnaire
APPENDIX 2 Tips & Resources
Critique Tips for Students
Interview Tips for Students
Resources (Listed resources of: Critique Tips for Students, Interview Tips for Students, Print Resources, Manufacturers & Gear-Related Websites, Camera & Supply Houses, Print Houses, Professional Photography Organizations, and 4-Year Photography Schools.)
BIBLIOGRAPHY
GLOSSARY
CONTRIBUTORS
INDEX
SPECIFICATIONS:
345 Pages
150 Color Photos
ISBN: 978-0-9969362-5-5
The print version will be coming soon!
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